One of the important parameters of growth and its sustainability is the market size because that determines local support that the producers can expect and the minimum threshold. The overall market size of Meerut for a variety of products was Rs. 8758 crores in 2011-12 for major products. However, assuming private final consumption expenditure at 55 per cent of GSDP, the total market size in 2021-22 could be estimated to be nearly of rupees thirty thousand crore.
Table 10: Market Size (Rs million) and per capita expenditure (Rupees) in 2011-12
Items
Per Capita
Market Size
Item
Per Capita
Market Size
Cereals & pulses
203.12
8389
Fuel & Power
164.5
6798
Milk & Milk Products
289.98
11983
Cloth & Foot wear
119.37
4933
Sugar & Salt
56.03
2315
Education
105.92
4377
Edible Oils
63.39
2620
Health
327.39
13942
Egg, Meat & Fish
39.61
1637
Rent
48.22
1993
Vegetables & Fruits
160.04
6613
Consumer Durables
33.48
1384
Other Food
106.21
4388
Others
337.12
13524
Processed Food
64.94
2683
Total
2119.32
87579
[Source: Uttar Pradesh- District Fact Book: India state Publications 2022]
Size of the market is indicative of the local demand in Meerut. However, given its location and economic structure of production and services, particularly the manufacturing and professional services, there are opportunities for trade outside the district and even exports.
